The brand is inextricably intertwined with the name of the Bellei family. Its founder – Silvio Bellei – first became a prominent figure on the Italian ceramic scene in the ’50s and was involved in the development of some of the most influential companies in the sector.

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NovaBell was founded by Silvio Bellei in 1988, ploughing into it all his experience, know-how and values. In his 60 years in the business, Bellei demonstrated how it is possible to combine exceptional entrepreneurial expertise with profound human values. This was reflected by the extraordinary affection that his employees, whom he regarded as his extended family.

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